0人評分過此書
《国际商务：案例、阅读材料和练习集/国际经济与贸易全英文系列教材》教辅材料推出代表了一次拉近距离的本土化尝试。本教辅助材料注重站在中国学者和商务人士的角度来看待众多国际商务问题，而不是简单附庸西方观点。商务特征决定国际商务是一场弥漫全球的没有硝烟、永不结束的战争，所以本辅助材料始终保持清醒的态度并提供独特体验来分析众多中国企业在国际商务中的地位和利益得失。《国际商务：案例、阅读材料和练习集/国际经济与贸易全英文系列教材》教辅材料每章大量高典型性、高相关性等*新案例之外，每章设计有大量的在线练习、延伸阅读和思考题目并附答案。本教辅材料编写人制作相关教学课件等以充分利用多媒体教学手段。
-
PART ONE Amazing Introductionand Overview
-
CHAPTER1 Amazing Introductionand Globalization
-
I.WHO
-
II.WHERE
-
III.WHAT
-
IV.HOW
-
V.WHY
-
-
-
PART TWO Country Difference
-
CHAPTER2 National Differencesin Political Economy
-
Case: Fight Between Dragonand Elephant(2012)
-
Extension Case: Huawei Exit USA Forever(2013)
-
Case: Ecuador Confiscated 99% Oil Profit of Foreign Companies
-
Extension Case: Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt (2009)
-
Case: TCM Firm Tries to Survive EU Ban (2011)
-
-
CHAPTER3 Difference in Culture
-
Case: Gay Wife of Iceland's Female Prime Minister Visits Beijing(2013)＆ Saudi Arabia Bans“Gays，Tom-boys” from Schools(2012)
-
Case:“HappyLife”of Norway Mass Killer(2011)
-
Extended Reading: Geert Hofstede Cultural Dimensions- Factor Farce?
-
International Success Tips: Business Meeting Gifts
-
-
CHAPTER4 Ethics in International Business
-
Case: Underlying Rules of TNCs:—Bribery Scandals: GSK (2013) VS Siemens (2008)
-
Extended Reading: What Is a Country's “Corruption Perception Index” (CPI)?
-
Case: Deadline of Global Tax Heavens (2010)
-
Extension Case: Foreign Account Tax Compliance Act (FATCA)2014 (肥猫法)
-
Case: Monsato: GMO Monopoly Worldwide
-
Case: Coca-Cola Has Donated More Than $3.2 Million to Defeat GMO Labeling: Boycottthe Soda Empire (2014)
-
Case: Over Two Million UK Public Sector Workers Strike (2011)
-
Case: Thailand's $7 Billion Global Seafood Industry Runs on Brutal Slave Labor(2014)
-
-
-
PART THREE The Global Trade and Investment Environment
-
CHAPTER5 International Trade Theory
-
Case: New Mercantilism?
-
Case: Financial Arbitrage Via Hong Kong/Mainland China Trade Is Expanding(2016)
-
-
CHAPTER6 The Political Economy of International Trade
-
Case: Zero-Tariff Planby USA (2002)
-
Case: Sino-African Trade＆Investment Boom
-
Case: Farmers Defend Controversial EU Subsidies (2010-2013)
-
Extended Reading: Is JP Morgana Farmer?
-
Case: Esquel Search Import Quotas Worldwide
-
-
CHAPTER7 Foreign Direct Investment
-
Case: From JV to Whole-Owned Subsidiary(2002)
-
Case: Shanghai Auto M＆A Ssangyong Motor Korea (2009)—4000 million Loss
-
Case: CFIUS-Foe of Chinese TNCs (2012)
-
Case: CHALCO M＆A Rio Rinto: Failureand Lessons
-
Extended Reading: Rio Tinto Espionage Case
-
Case: FDI＆ OFDI of China (2013)
-
-
CHAPTER8 Regional Economic Integration
-
Case: Shanghai FTZ(2013)
-
Extended Reading: China- ASEAN FTA (2010)
-
Extended Reading: CEPA (2003)
-
-
-
PART FOUR The Global Monetary System
-
CHAPTER9 The Foreign Exchange Market
-
Case: Samsung Hedging Strategy Technical Analyst (2012)
-
Case: Soros Attack JPY (2013)，HKD (2007)＆ GBP (1992)
-
Extended Reading: Linked Exchange Rate System in Hong Kong
-
-
CHAPTER10 The International Monetary System
-
Case: IMF Does More Harm than Good? (2014)
-
Extension Case: BRICs Set Up Their Own IMF? (2014)
-
Case: New Reserve Currency to Challenge the Dollar (2011)
-
Case: RMB to Be Third Largest International Currency by 2020 (2014)
-
Case: $4 Trillion International Reserves Dilemma (2014)
-
Case: Chinese Grandma: Gold Rollercoaster(2013-2014)
-
-
CHAPTER11 The Global Capital Market
-
Case: China's Banking Pick Up Strategic Investors (2005＆2011)
-
Case: Alibaba Listing—The Largest IPO in USA (2014)
-
Extension Case: LDK listing in USA and Bankruptcy (2013)
-
Case: KODA (Knock Out Discount Accumulator)累积期权—the Billionaire Killer
-
-
-
PART FIVE The Strategy and Structure of International Business
-
CHAPTER12 The Strategy of International Business
-
Case: Huawei Tunes Strategy to Stay Ahead in Europe (2013)
-
Case: Haier: Innovation and Globalization Strategy(2005)
-
Case: How did Lenovo Become the World's Biggest Computer Company? (2013)
-
-
CHAPTER13 The Structure of International Business
-
Case: Dual-Structure of TNCs in China: Conflicts and Dilemma
-
Case: Matrix: From the Best to Give-up
-
Extended Reading: GIE (GlobalIntegratedEnterprise)—Discuss How IMB Saved 45 Million USD
-
Extended Reading Book: Who Says Elephants Can't Dance?
-
-
CHAPTER14 Entry Strategy and Alliance
-
Case: Airline Alliance
-
Case: McDonald＆ KFC
-
Extended Reading: Franchising
-
-
-
PART SIX International Business Operations
-
CHAPTER15 Exporting，Importing and Countertrade
-
Case: China Restart Barter Trade of Petroleum (2007)
-
Case: China Factories Suffered from Export Fall(2014)
-
Extended Reading: Tax Refund in China
-
Extended Reading: Export Hands-on Experiences
-
International Success Tip: Specimen Copy of Agreement
-
-
CHAPTER16 Global Production，Outsourcing and Logistics
-
Case: Walmart:Keys to Successful Supply Chain Management
-
Extended Reading: Virtual Enterprise(虚拟企业)
-
-
CHAPTER17 Global Marketing and R＆D
-
Case: Suppliers＆ Channel: Win-win or Zero-sum?
-
Case: The Rebel of Nokia Channel Members (2011)
-
Case: Fantastic Price Escalation (2014)
-
Case: Carrefour Exited Worldwide?
-
International Success Tips: The International Takeoff of New Products: —the Role of Economics， Culture and Country Innovativeness
-
-
CHAPTER18 Global Human Resource Management
-
Case: Expatriate Failure: Time to Abandon?
-
Case: Dell Executives Flee to Lenovo (2013)
-
-
CHAPTER19 Accounting in the International Business
-
Case: Lever Temptation + Regulatory Indulgence:—Wall Street Fall on His Hands (2008)
-
Case: Enron Scandal(2001): Audit Failure
-
Case: BP: From Oil Spilling to Financial Reform Killing (2010)
-
Case: Ernst＆ Young Caughtin Tax Evasion (2013)
-
Case: Entrepreneur Accused of Biggest-Ever Tax Scam (2013)—Telecom Investor Charged with Failing to Pay $200 Million
-
-
CHAPTER20 Financial Management in the International Business
-
Case: What's Going Wrong at Sears Now? (2014)
-
Extended Reading: Corporate Finance and Career Requirements
-
-
- 出版地 ： 中國大陸
- 語言 ： 英文
評分與評論
請登入後再留言與評分
PDF
PDF
EPUB
PDF
PDF
